"Born from the ashes of gangsta rap, Los Angeles is experiencing an independent hip-hop resurgence—customers in the city purchased 6.2% of rap's total sales in 2007, according to Nielsen SoundScan. New MCs BLU, U-N-I and Pacific Division are the talk of the Internet and guiding hip-hop's path in the city by juxtaposing music with customized fashion. Using Fairfax Avenue as their epicenter, these rappers pitch honest, universal and comical lyrics—a departure from the Death Row-influenced '90s—and capitalize with clothing brands like Lemar and Dauley." - BillBoard
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