Maybe it's the fact that I'm on a liquor fast, perhaps it's because I've always liked Absolut ads (I did one in college) and/or maybe it's the fact that contemporary art gets my attention. Either way I was interested and I'm sharing with all of you. Details below via HighSnobiety:
This past weekend we spent a couple of days in Stockholm to attend the celebration of the AbsolutArt Collection. Over the last 30 years, the Swedish brand has worked with an impressive number of high profile artists, communicating the values and quality of the brand and product. In celebration of the 30th anniversary of the brand, Absolut has announced this week that the Absolut Art Collection will find a permanent home in Stockholm Sweden, managed by the Museum of wine and spirits. Furthermore the brand has announced a creative collaboration with Spike Jonze on an upcoming short film, that we can hopefully show you soon.
The Absolut Art Collection includes works by Andy Warhol, Keith Haring, Helmut Newton, Damien Hirst, Louise Bourgeois, David Shrigley, Douglas Gordon, Sylvie Fleury, Dan Wolgers, Hung Tung-Lu and hundreds of other artists, designers and photographers. If the collection represents the brand’s creative history, Spike Jonze represents the future of its creative collaborations.
Absolut invited some of the artists they have worked with in the past to Stockholm. During a panel discussion they talked about commissioned work and whether it is more of a career boost or of a sell out. David Shrigley, Silvie Fleury, Dan Wolgers and Douglas Gordon participated in the panel and it was very interesting hearing their opinions on the subject. Furthermore their pieces of art from the Absolut Art Collection were on display, along with the works of Hung Tung Lu, Keren Cytter, and Carsten Höller.
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