Friday, January 22, 2010

KOBE vs LEBRON: ALL STAR EDITION

































We won't talk about the debacle last night but I can say that Nike's campaign behind Kobe and Lebron have been the best branding I've seen Nike do as far as new shoes.  The retro shoes have been the best, some of the basketball shoes have been cool (HyperDunks) but the shoes for Kobe and Lebron this year I can say I honestly like both.  Usually if Kobe has a nice shoe the LeBron is ugly and vice versa.  This year I feel I really have to choose between the two at times.  The above are their all star shoes and Nike went in heavy on the design.  The fine details and vibrant colors make them standouts.  The LeBron's use an exceptionally bright shade of blue, it looks like it glows in the dark.  And with Kobe, red is already bright enough.  The woodgrain finishes are innovative.  Look for these to drop soon...

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