WHAT DOES "BASKETBALL NEVER STOPS" MEAN? (VIDEO)

You've seen the commercials featuring them...now hear it from them first hand.  Get the meaning straight from the mouths of LeBron James, Kevin Durant, Amar'e Stoudemire, J. Cole, ?uestLove, Dirk Nowitzki and Sue Bird.

BASKETBALL NEVER STOPS: LEBRON 24/7 (VIDEO)

They filmed this all up in my hood...NIKE is keeping their star athletes fed during the lockout

LUNCH - LEBRON JAMES (MUSIC VIDEO)

This may or may not be the official "theme" music for Lebron on this All-Star weekend...well that is according to the homie Lunch.  Peep it out and don't forget you can grab his mixtape hosted by Tony Yayo right over here.

NIKE LEBRON JAMES 8 V2 "LION COMMERCIAL"

As much as some folks will be mad I post LeBron content it's still a Nike commercial.  Besides LeBron has nothing else going on right now besides a new 2 game winning streak.

NIKE BASKETBALL x XMAS DAY

LeBron.Durant.Kobe.Christmas.TV.NBA. « you'll see these...

SETH MACFARLANE - HE WHO LIVE IN A GLASS HOUSE (VIDEO)

Second episode of a series, this one uses LeBron so I thought it might be of interest.  And if you're a Family Guy fan you know who Seth is...

LEBRON JAMES x NIKE "RISE" COMMERCIAL (VIDEO)

Love him, hate him don't respect what he did...but this commercial is DOPE!!!  But on another note; it's still LAKERS though...

BEATS BY DRE: DR. DRE x LEBRON JAMES x AFFION CROCKETT - POWER BEATS by DRE (VIDEO)

More product from Dr. Dre not named Detox.  Anyways he recruits some other star power...check it out.

UNDRCRWN presents KING JAMES

Limited Edition tee from UNDRCRWN honoring James' new team/home...and for those that like what MJ had to say about the move there is that pic above.  You can get the t-shirt here though.

LEBRON, BOSH and D WADE...

Say that in the melody of Beamer, Benz or Bentley...but yeah Miami just got 3 of the top 3 in the free agent class.  Interesting isn't it?  Well a good amount of talent from the "Redeem Team" are going to play 82+ games this season in the NBA...interesting.

DJ SKEE x T.I. - TALKING LEBRON and FREE AGENCY (VIDEO)

This interview just went down today...and the way we're all waiting to see what LeBron is going to do you should find interest in T.I. talking to Skee about it.  Tip you visiting Los Angeles, next time talk Lakers, lol.

MVPUPPETS: HANDSHAKE (VIDEO)

A new installment in the series, this time focused more on LeBron.  Check it out.

KOBE vs LEBRON: ALL STAR EDITION

We won't talk about the debacle last night but I can say that Nike's campaign behind Kobe and Lebron have been the best branding I've seen Nike do as far as new shoes.  The retro shoes have been the best, some of the basketball shoes have been cool (HyperDunks) but the shoes for Kobe and Lebron this year I can say I honestly like both.  Usually if Kobe has a nice shoe the LeBron is ugly and vice versa.  This year I feel I really have to choose between the two at times.  The above are their all star shoes and Nike went in heavy on the design.  The fine details and vibrant colors make them standouts.  The LeBron's use an exceptionally bright shade of blue, it looks like it glows in the dark.  And with Kobe, red is already bright enough.  The woodgrain finishes are innovative.  Look for these to drop soon...

LOS ANGELES LAKERS UPDATES : KOBE vs LEBRON

You already know what I'll be glued in front of this evening...they're in Cleveland, so you may want to leave work early.

NIKE BASKETBALL: KOBE vs LEBRON SPECIAL EDITIONS

Via HighSnobiety:

The world’s two best basketball players not only continue to revolutionize the way the game is played on the court, but their style of play and insights have led to the creation of two of Nike best basketball shoes of all time – the Zoom Kobe V and the Air Max LeBron VII.

By working extensively together, Nike and Kobe pushes the envelope even further with the introduction of Nike lightest weight and lowest profile basketball shoe to date – the Kobe V. Kobe’s latest signature sneaker weighs just 10.6 ounces and takes its inspiration from an unexpected place – the soccer field.

LeBron and Nike introduced the Air Max LeBron VII this fall, a shoe that features Nike’s first basketball-specific Nike Max 360 air sole. The LeBron VII was designed to deliver maximum comfort and stability for James as the demands of his game evolve and increases.

For Christmas Day, both Kobe and LeBron will be wearing special editions of their respective sneakers, that we can present you for the first time here today. The two sneakers will also be released to the public, as of December 26th.

MVPUPPETS: KOBE & LEBRON - KOBE, LEBRON & SANTA (KRS-ONE) vs THE REINDEER (LUPE as BLITZEN) VIDEO

As all of us Laker fans get ready for that big game on Christmas Day versus LeBron and the Cavs, the Kobe/LeBron commercials are in full effect for the holidays.  These two newest commercials are much better than the ones about the missing shoe.  And when KRS-One & Lupe Fiasco get down as characters...I'm all ears (and eyes) to check it out.  Enjoy.

NIKE x UNDFTD: U-MAN & MVPUPPET TEES

We know ya'll love the puppets, so does UNDFTD because they collaborated with Nike to bring you guys these.  These drop Saturday so get down to your local UNDFTD store and getchu some (c) Big Sean.

MVPUPPETS: KOBE & LEBRON- WHO TOOK LEBRON'S SHOE (VIDEO)

Humorous, entertaining...not sure these have been as good as the playoff commercials but since Tiger is out for a good while...Nike has to find other revenue streams.

DRAKE x LIL WAYNE x KANYE WEST x EMINEM - FOREVER

So that super collab, no not Slaughterhouse but they're in the video, but 2 parts Young Money, Mr. Stage Interrupter aka Sippy Sippy and the white boy pretty much no rapper wants to see in a battle; all got together for this song for LeBron's movie and now OnSmash drops the video. Enjoy.

NIKE AIR MAX LEBRON VII...OTHER COLORWAYS

I know I showed you the LeBron's the other day so I stumbled across some other colorways that Nike has planned. I'm feeling the white and aqua at the top. These are actually nicknamed the "Red Carpets" so we'll see how those tie in when it gets closer to the release date of October 3rd. As far as the other colors...nothing to get excited about.