UNDRCRWN: BLAKERS TEE

Although I consider this disrespectful to both teams (Clippers & Lakers), I'm down for any apparel that represents Blake Griffin.  And when it comes from UNDRCRWN I'm especially down.

UNDRCRWN - LUXE VARSITY COLLECTION

“As “The Brand for Champions,” UNDRCRWN harnesses the power of collegiate tradition and ‘American-made’ authenticity for the Holiday 2010 collection. The new line of Varsity Jackets focus on rich workmanship and quality fabrics. Both the “Simon Says” and “Toy Soldier” styles are custom-built in the Pacific Northwest.

Each jacket features: 100% melton wool with full-grain leather pocket welts, custom chenille patchwork and tonal buttons. The tailored fit and everyday wearability- combine the authenticity of traditional wool varsity jackets with forward-thinking design. A fun and whimsical burst of color quietly await the wearer on the inside as the “toy soldier” camo print and “simon says” multi-colored satin lining- pick up on the theme of “play” and “children’s toys” highlighted in the UNDRCRWN Fall 2010 t-shirt collection.”

You can pre-order here though on 12.23.10

UNDRCRWN - CHILD'S PLAY COLLECTION pt. 2

In October,  UNDRCRWN released the first installment of the "Child's Play" collection. Featuring an assortment of tees in primary colors, the palette and graphics were reminiscent of childhood toys and hoop dynasty's of eras past. 

In November, the brand takes it a step further with the second offering of this three-part series. Featured products include " UC Tee with Kung Fu Grip," "Playground Champion,"  "Brotherhood Tourney" and "Above The Rim" tees. 

While primary colors remain the inspiration, the graphics now take a deeper look at the meaning of "Play" throughout ones life.  "Kung-Fu Grip" and  "Playground Champion"  center  on childhood nostalgia while "Brotherhood" and "Above The Rim" tees focus on playground rivalries and coming-of-age tales. By channeling pop culture from some of the most influential games, movie characters and scenes in 90's film- the designs take on a life of their own while reminding you of all the moments you treasured as a kid, teen and adult. 

T-shirts have just been made available for purchase on www.SHOPUNDRCRWN.com

 Child's Play tees (part 1 & 2) can be found using this direct link: http://www.shopundrcrwn.com/category/childs-play-collection

UNDRCRWN: SPRING 2010 "LOVE MEANS NOTHING"

Not only is UNDRCRWN the expert when it comes to hoop, but we also take pride in our knowledge and passion for all sports culture.

Spring 2010 is no different with the introduction of the "Love Means Nothing" Collection.

 

Departing from the Cali-Centric themes of Spring 1, the UNDRCRWN Spring Delivery 2  lookbook pays respect to some of the greatest sports rebels of the 80s and early 90s. The "Love Means Nothing" collection was shot in NYC and provides a solid juxtaposition of gritty street scenes, classic sports motifs and fashion-forward sportswear apparel.

 

Standout pieces include:

 

'Rebel Yell' T-Shirt + 'Rebel Yell' Organic Sweatshirt-  It ranks as one of the most memorable moments in sporting history. Back in 1981, a young frizzy haired, headband wearing, soon-to-be tennis legend broke down at Wimbledon. It was an  umpire's refusal to rule his serve that caused the immortal reaction "you cannot be serious."  We respect this legendary rebel as a dominant force whose reputation was built just as much on his personality as his athleticism.

 

'My Troop' Organic Sweatshirt-   A sports heritage inspired piece that takes cues from '90s activewear and mixes it  with organic textiles.

Love Means Nothing T-Shirt- In tennis love means zero, but translate it for today's world and it becomes a rebellious mantra.

As told to me via UNDRCRWN

 

UNDRCRWN x BRUCE LEE

UNDRCRWN just announced a partnership that will grant them rights to create a caricature and capsule collection for Bruce Lee.  The details are below, check it out.

March 1, 2010 --UNDRCRWN, The Brand for Champions, announces that it has been granted rights to create an UNDRCRWN x Bruce Lee capsule collection. To kick off the collaborative line, UNDRCRWN will be releasing a signature Bruce Lee caricature design.

The capsule designs are an ode to the Bruce Lee lifestyle and his work as an athlete, philosopher, movie star and fashion-minded individual. Not only did Bruce Lee take martial arts to a new level of popularity, but he was considerably more by challenging millions of stereotypes and perceptions along the way. Bruce smashed racial, gender and generational barriers during his lifetime and we felt that his core ethos of - action, power, grace and style- is perfectly aligned with the UNDRCRWN brand philosophy. We're honored to have been granted licensing rights to his name and image. 

The “Bruce Lee by UNDRCRWN" collection kicks off on Monday, April 15th, 2010 and will be sold on www.UNDRCRWN.com, www.BruceLee.com, and select UNDRCRWN retailers nationwide. The Signature Caricature Tee retails for $32.00 (USD). 

100% RELIEF: UNDRCRWN "ASSIST HAITI" T-SHIRT

UNDRCRWN is doing their part to contribute to helping Haiti.  Once again they come through with a design that speaks for their brand yet captures the essence of what the shirt has been made for:

Haiti was hit by a second earthquake this morning (measuring 6.1) as the country reels from the devastating 7.0 earthquake only eight days ago. Last week's quake killed an estimated 200,000 people, left 250,000 injured and made 1.5 million people homeless. Out of respect for those who have lost loved ones, their shelter and life's basic necessities-- UNDRCRWN joins the rest of the world in grieving the tremendous losses to the people of Haiti. As relief efforts are underway, we simply cannot stand by without taking action. 

You can still make a difference in the midst of this devastation.

So starting today, Wednesday January 20th, UNDRCRWN releases the "Assist Haiti" T-shirt for the Haiti Relief Effort. 100% OF THE PROCEEDS WILL BE DONATED to YELE HAITI (www.yele.org) which is the organization supported by Wyclef Jean. Throughout the week of January 20th- January 27th, UNDRCRWN will also be donating 5% of  our total web sales to YELE HAITI.  We hope that our efforts combined with those around the world will help the people of Port-au-Prince and the rebuilding of Haiti. 

T-Shirts retail for $20.00 (USD) | www.shopundrcrwn.com

Thank you for your generosity & support with these relief efforts

UNDRCRWN - I USED TO LOVE HER T-SHIRT

From the source:

We're off to an exciting Month with 2 brand new UNDRCRWN releases. Take a look at the "I Used To Love Her" Tee, the latest addition to our FW09 roster! UNDRCRWN has once again tapped into the 90s to bring you a clever new design. By putting our own twist on the classic "I Love NY" typeface , we've given it a deeper meaning that music lovers can relate to. (Some even say its an ode to the "Old NY")

And as a bonus see what's up with their Space Jam "Astrodunk" tee that Karmaloop will be offering exclusively right here.

MOS DEF x UNDRCRWN - CUT & SEW COLLECTION

I think I may have hinted at this Collection forthcoming from Undrcrwn and Mos Def, well now it's here for you to see. The pieces will be sold exclusively through Undrcrwn and select UC retailers. Check it out the details about this collab over at Kari's place.

UNDRCRWN - NASTY TEE

Though the words "Nasty" and the number "69" probably have your mind elsewhere but this is actually an ode to a good year for a specific baseball team. Go to www.undrcrwn.com now and see the other colors as well. Maybe you'll figure it out after that.

UNDRCRWN - ENCORE COLLECTION

Undercrown aka UNDRCRWN just dropped their Encore Collection today...check it out here for more details shots. Also if you go here you can get a breakdown of each of the shirts. I'm feeling alot of these, and the photoshoot with the bobblehead mask is comedy.

UNDRCRWN x DE LA SOUL

I'll let UNDRCRWN tell you about this:

Coming off of the the success of the popular SPRING 2009 MUSIC SERIES

UNDRCRWN eases into the summer months by offering a preview of the 2009 SUMMER MUSIC SERIES

The first offering in the lineup is the

De La Soul x UNDRCRWN Signature Caricature Tee

Pos, Dove and Maseo are pictured on the tee wearing space suits (subtly referencing the album cover art for AOI: Bionix).

The vibrant prints set against a soft grey heather, pay homage to the iconic albums "3 Feet High and Rising" and "Stakes Is High"

This limited edition tee is made of a soft ringspun cotton- perfect for those overly hot and humid days.

You can get yours...here.

NOOKA x UNDRCRWN

I like when two brands I'm feeling do a fresh collabo...it's colorful, it's abstract and they're limited. The ZENV watch is limited to 200 pieces and goes for $275. So head right over here and grab yours (or mine).

DEATH TO SWAGGER via UNDRCRWN

Looks like someone else is tired of the overuse of the word 'SWAGGER', so to voice their opinion they created this shirt; way to go UNDERCROWN aka UNDRCRWN.  Well I'm all for this shirt...and the writing in red is how I feel about most people these days.  So head over here and get your tee NOW!

UNDRCRWN - SPRING 2009 MUSIC SERIES TEES

These pieces are definite odes to important pieces of Hip Hop.  De La Soul's artwork and Me, Myself & I track is worked into #24 as a small jab at Mr. Bryant.  The caricature of Prince Paul reflects his work behind the De La Soul classic of 3 Ft High & Rising.  And at the very top, a reintroduction of "Keep Bouncing" basically a play off MJ & Tribe's Low End Theory artwork.  Perfect top to match those horrible Jordan 1's

UNDRCRWN x MOS DEF

MOS DEF COLLECTION BY DUSTIN CANALIN FOR UNDRCRWN.COM from Dustin Canalin on Vimeo.

I know yesterday I posted the pics from the look book...but I just spotted this video earlier over at Mario's spot so I had to post this as a follow up.  Peep.

UNDRCRWN presents THE MOS DEF COLLECTION

So the good folks at UNDRCRWN teamed up with Hip Hop star Mos Def to create a collection for him.  Check out the pics...keeping some UNDRCRWN themes with the definite Mos Def influence you gotta get down with it; especially if you're a fan of Mos Def.