GATORADE LIMITED EDITION MICHAEL JORDAN BOTTLE (COMMERCIAL)

I mean if you're going to have special bottles to commemorate Michael Jordan...you have to have a commercial right...?

NIKE DUNK LOW LIMITED EDITION

A new limited edition drop for all you Dunk heads. A red/pink upper with soft grey midsole and the neon yellow bottom. Matching neon yellow laces and tongue logo accent the shoe just right. You can get these while available at Mita.

DOM KENNEDY LIVE in DALLAS

If you didn't know, Dom & TiRon were in Dallas this past weekend and repped the city to the fullest...peep footage from Dom's set here. Hard Work up top & Watermelon Sundae right above these words. Enjoy.

NIKE GRADE SCHOOL PACK

Once again Nike drops a 'back to school' themed pack. This one includes a 'scantron' Blazer, 'composition' Dunk Lo's and a 'crayola' Dunk Hi. This may be the first time I've liked all the shoes in the pack as far as this them goes. It's usually one that disappoints me.

G.I. JOE (MOVIE TRAILER #11)

I think if all the trailers looked like this I would've been way more excited to see this from jump...you can tell the editing for this trailer is different than the editing for the 10 previous...probably let the intern do it. In all seriousness it looks like they took a note or two from the way Transformers did their trailers this summer. I think I'll go see this next week...why not?

LA COKA NOSTRA RECRUITS ALCHEMIST

Last week I featured a video on how Evidence almost became a member of La Coka Nostra, today here is a video of La Coka Nostra recruiting Alchemist. And yes that is Everlast from House of Pain up there.

GROUCH & ELIGH - !BOOM! (FEAT. SLUG)

A new vid from two parts of the Living Legends crew featuring Atmosphere's rhymesayer. Peep it out.

TRON LEGACY TRAILER

So I remember Tron from back in my youth, and I'm sure a good amount of people remember the movie, mentions of the movie, references to the movie, etc...but after seeing this trailer I'm feeling like I'm going to check this latest one out. The visuals are dope and it looks like Disney will allow you to view in 3D at certain theaters. This dropped right in time for Comic-Con which ended yesterday. Peep it out.

LACOSTE DOT FADE SNEAKER ANIMATION

I've been a Lacoste head for a long time now, but I don't really get into their footwear too much. I'm not feeling the Dot Fade kicks either...BUT, I do dig this animated promo. Peep it out. I mean some of ya'll out there may be looking forward to these shoes.

A DAY WITH THR33ZY MCFLY

Check out this interview with the Language Artz young gun Thr33zy McFly. Raw Rap Shit drops July 31st...get ready.

MULLAGE - TRICK'N (directed by ETHAN LADER)

Mullage "Trick'n" Director: Ethan Lader from ethandirector on Vimeo.

Not a fan of the song or the subject matter at all...but the homie Ethan Lader did direct it an it debuted as #9 on MTV's Sucker Free Countdown. It's also getting regular play on the all the urban music video channels, so I'm posting so you can at least see Ethan's work. Check out his website and see videos he did for J*Davey, Pac Div, Rob Roy and more.

INSA x NIKE SPORTSWEAR: LOOKING FOR LOVE EXHIBITION (AJA LOOK)

It's been a minute since I've posted any of INSA's latest works, shows, etc...then over the weekend I discovered this. So it looks like INSA had a new show with none other than Nike. Here is the description straight from HighSnobiety:

In 7 days, INSA ran the city of east London, painting 35 pieces on the route of Charlie Dark’s map for Nike Sportswear’s IAM1 Journey project. On July 16th, Nike Sportswear played host to INSA’s major London solo show “Looking For Love In All The Wrong Places,” where each of the 35 hand painted pieces were on display. The show also featured a 6 ft x 6 ft chrome inverted heart as the centerpiece, a huge pair of legs wearing Air Max 1 heels as the entrance to the show, a painted courtyard, limited edition screen prints (in both pink and mirror editions) and a super rare INSA x Nike t-shirt. People interested in buying prints/pieces from the show can email: sales@protein.co.uk or phone direct on +44 (0) 20 7613 3021.