E-40 x UNDRCRWN COLLAB + RELEASE EVENT

This is a sick collab for a true veteran in the game...stay tuned to UNDRCRWN or hit up TRUE in the Bay Area to not only get yours, but hit up the event this weekend.  Details for that, on the flyer.

DIAMOND SUPPLY CO. x TRUE - NATIVE LEAGUES PROJECT vol. 6

Diamond Supply Co. steps up to the plate to join San Francisco's True for Native Leagues Project release #6.  The concept behind the Native Leagues Project is for True to collaborate with some of their top brands in tribute to the legacy of Bay Area sports teams.  San Francisco native Nick Diamond pays tribute to his hometown team in the Diamond way with this release.

Native Leagues Project Vol. 6: Diamond drops this Saturday July 24th at Diamond Supply Co. Los Angeles, True SF, True East & online attrueclothing.net

TRUE x CROOKS & CASTLES: NATIVE LEAGUES PROJECT vol. 3

I'm going to let TRUE explain this dope collab:

True X Crooks & Castles: Native Leagues Project Vol. 3

San Francisco Bay Area stronghold True teams up with Crooks & Castles for the third installment of The Native Leagues Project.  This release celebrates the annual Bay Bridge Series being played this weekend between the San Francisco Giants & Oakland A's.  The design team at Crooks decided to honor both teams by flipping one of their most iconic images, Medusa into a fan pleaser no matter which side of the bay you are from.

The purpose of The Native Leagues Project is to celebrate the rich history of Bay Area sports by partnering True up with some of their top brands to pay tribute to the teams that created this history.

Native Leagues Project, Vol. 3: Crooks & Castles drops Friday May 20th at True SF, True East & online at trueclothing.net.  Available in men's sizes only.

TRUE x THE HUNDREDS " NATIVE LEAGUES PROJECT" - DROP 1

Ok so this is a collab between the Hundreds and TRUE which is based in San Francisco...and it's a tribute to the local sports' teams but in this case above, remember the Oakland Raiders spent some time here in Los Angeles.  And if you're a fan of TRUE, The Hundreds and/or the Raiders...this is a good purchase for you.  The silver t-shirt drops the 15th at TRUE, but a black t-shirt will drop at the Hundreds next month.

TRUE - "CALI COLLECTION" 59FIFTIES

This Saturday Dec 12th San Francisco Bay Area purveyors True will be dropping the Cali Collection, an assortment of apparel & 59fifties paying tribute to the golden state. Pictured here are the Cali 2 & Cali revisited caps, the anchors of the collection. The Cali 2 cap also happens to be the final cap in the 12 Days of Christmas collection. Multiple tee designs & fleece for men & women round out the collection, those items will be previewed later this week.

The Cali Collection drops this Saturday, Dec 12 at True, True East & online at trueclothing.net

TRUE - "12 DAYS OF CHRISTMAS" NEW ERA FITTED

True unleashed these last week I believe but I was late posting the pics up.  As you can the fitteds fit alot of themes from sports teams to popular shoes.  Check out the names of the fitteds on the photos and you should be able to tell what they'll match up with best.

TRUE - "SHARPIE" NEW ERA

I've posted some cool stuff by TRUE before and I'm feeling this right here so I figured I'd share. And if this conversation with TRUE goes well today you should be hearing about some FCC x TRUE news soon. Stay Tuned.

TRUE SF - CALI NEW ERA

TRUE made a new NEW ERA Fitted: CALI.  Of course who makes special fitteds without matching gear???  TRUE is based in San Fran, but you gotta show dig it for showing that CALI Love.  Spotted at HighSnobiety.