HUGE SALE at TRADITION THROUGH THE WEEKEND

I probably should have posted this a couple days ago but the sale is still going strong through to Sunday. So if you're local get up to the Beverly Center like, right now and get you some gear at some great prices. If you go ask for Tony or Jason and tell em Eazee sent ya...if you're not local then hit the site shoptradition.com and see if you can get you something.

DROOP-E : LIKE A TATTOO (MUSIC VIDEO)

From that BLVCK Diamond EP that Droop-E put out last year.  That project stays in rotation still...

BEHIND THE HUSTLE - BUILDING AN INDUSTRY RECAP (VIDEO)

I took some photos at this event and now Behind the Hustle drops their recap video on the dope event.  This gives a more in-depth look at what they were looking to do with this event.  It's necessary because things like this give the youth a better idea and direction of how to make their way through these industries.  I talked with Mega about this event and he said these are much needed across the board.  Hoping to see more soon.  Be on the lookout for more events and content from Behind the Hustle right here.

BEHIND THE HUSTLE presents BUILDING AN INDUSTRY w/ BLVCK SCVLE, CROOKS & CASTLES and DIAMOND SUPPLY CO. (PHOTO RECAP)

A private closed event went down at Attic this Saturday as Behind the Hustle presented a career panel for aspiring streetwear designers.  The panel featured the homies Mega of Black Scale, Nick Diamond of Diamond (of course) and Dennis from the Crooks & Castles family.  They spoke on starting out, influences, obstacles, how they got to where they are now as well as insider secrets.  They also fielded questions from the packed audience and UStream viewers.  Shouts to TK Nguyen and his crew as well as the folks at Attic for doing a such a dope event.  Shouts to IM King also because they powered The Lime Truck that was on hand to feed the guests (and that display that I saw Alex of IM King put together by hand still standing tall in the store).  Swaggiest highlight of the day, the homie Mega's socks.

GERALD WALKER - THE OTHER HALF OF LETTING GO (MUSIC DOWNLOAD)

I posted some Gerald Walker a ways back and then this here project touched my inbox today.  Presented by Diamond Supply Co. as well as DJ Booth.net  Peep it out and spread the word.

The Other Half of Letting Go - Gerald Walker

STRONG ARM STEADY - ARMS & HAMMERS TOUR TICKET GIVEAWAY

It's going down tomorrow night and you should all be there for it.  Brought to you by Blacksmith, Strong Arm Steady and Diamond Supply Co.  I'll be giving away tickets for each city on the tour stop so be ready to answer trivia questions.  You must either email me the answers or send me the answers via Twitter.  For tomorrow's show the questions are as follows:

1) Before Strong Arm Steady signed to Talib Kweli's Blacksmith label/imprint, who was the popular emcee that the 'Steady Gang' was affiliated with?

2) Who makes up Self Scientific?

3) Name 4 of Skeme's music projects.

You don't need to answer all of the questions but it is a plus.  The contest starts now, so get on it.  Winners will be chosen at random and announced via Twitter.

HALL OF FAME x DIAMOND SUPPLY CO.

These dropped on Thursday...if you're trying to cop some then you want to head right over to the store.  You can get store info here.

DIAMOND SUPPLY CO. x HUF RELEASE (VIDEO)

The collab has some ill gear...peep this video though just so you know it's official.

PAC DIV - MANIA! (MUSIC DOWNLOAD)

This artwork alone says #WINNING...but besides that we've been waiting on this for a minute.  Eazee Street has been down with Pac Div since "Sealed For Freshness", so if you haven't caught up yet...fix that.

Mania! - Pac Div

2NITE: DIAMOND SUPPLY CO. x CURREN$Y EVENT in LAS VEGAS

For you folks already in Las Vegas for MAGIC, you should probably be here tonight...

DEF JAM CIPHER SESSIONS: WESTCOAST EDITION f/ EL PREZ, SKEME, DIZ GIBRAN, YG & MORE...

This is going down though on Thursday at SOB's, word on the street is the homies HOPE and TiRon were added to the mix as well.  Shouts to the homies from the left side repping for the coast and showing we have true emcees out here.  All my NY folks can get their tickets here.

YG F/ 50 CENT & SNOOP DOGG - TOOT IT & BOOT IT RMX (MUSIC VIDEO)

YG has arguably one of the biggest songs right now...once again LA is dropping HITS on the country.  For the remix he gets 2 of the heaviest of heavyweights and it was only right they shot a video for it.  I even recognize some faces in this video.  Shouts to TI$A and Diamond Supply for being all up in the video.  Once again #LAShit.

DGK x DIAMOND SUPPLY CO: CAPSULE COLLECTION

The capsule collection contains stickers, beanies, 3 tees and a varsity jacket.  All the pieces come in a "pizza box".  Pretty interesting...and you can get yours at Premier

DIAMOND SUPPLY CO. FOOTWEAR PREVIEW

Just some hints...but in Summer 2011, these grey and blue joints may be a REAL problem.  Stay tuned for more details.

MISHKA NYC x DIAMOND SUPPLY CO.

To celebrate the recent opening of the Diamond Supply Co. pop-up store in New York, inside the Prohibit NYC L.E.S. store, they have gotten together with Mishka on a t-shirt collaboration. Designed by Lamour Supreme, the t-shirt comes in both black and white. Furthermore the artist created 3 special edition versions of one of his most recent toys, which will be sold exclusively with the t-shirt at the pop-up store. The tees are also available at the Mishka flagship in Echo Park.

Diamond Supply Co.
152 Allen Street
New York, NY
212- 673-6773
—Мишка LA
1547 Echo Park Ave
Los Angeles, CA
213-536-4234

via HighSnobiety

DROOP-E : BLVCK DIAMOND LIFE (MIXTAPE DOWNLOAD)

After hearing about the concept, knowing the people backing it and then seeing the video...I feel like this is a cool project to check out:

Acclaimed rapper/producer and son of legendary E-40, Droop-E, has mixed street with soul by sampling Sade classics to create a fresh, new sound for his latest mixtape:  BLVCK Diamond Life.  

Droop-E’s ability to create intricate rhymes, original concepts and, most importantly, go after his own artistic vision prove that he is a force to be reckoned with in the rap industry.Hailing from a family of rappers, Droop-E’s natural penchant for rapping and producing demonstrate that talent runs in his DNA. - Cashmere

Blvck Diamond Life - Droop-E

DROOP-E f. E-40: I'M LOADED (MUSIC DOWLOAD)

E-40’s son Droop-E is proving that talent runs in the family with the release of the latest single, “I’m Loaded.” The track features his father E-40 and samples the legendary Sade-- creating a melodic and original sound true to Droop-E’s own style.

The track is off of Droop-E’s upcoming mixtape BLVCK Diamond Life which is dedicated to all Sade samples. Droop-E may still be young, but his unique style of music and innovative concepts are already being labeled as “brilliant.” As a young talent dedicated to producing quality music, there’s no doubt that there is a bright future ahead for Droop-E. - Cashmere

I'm Loaded f. E-40 : Droop-E

DROOP-E f. E-40: I'M LOADED (MUSIC VIDEO)

Remember I showed you that Black Scale x Diamond Supply Co. collab tee...well here is a big reason for it:

Partnering up with popular streetwear brands, BLVCK SCVLE and Diamond Supply Co., famed Bay Area artist and producer (Turf Talk, Mac Mall, The Team, E-40, Yukmouth, Too $hort), Droop-E is gearing up to release BLVCK Diamond Life (Dropping 9/15), a mixtape that revolves around all Sade samples.  The collaboration mixtape will also be accompanied by a limited-edition T-Shirt (by BLVCK SCVLE and Diamond Supply Co.).  

For the first release off BLVCK Diamond Life, Droop-E has teamed up with Bay Area King ,E-40, for their newly released music video for "I'm Loaded."  Directed by Damon Jamal, the music video features Droop-E kickin' it at his favorite spots in the Bay and E-40, as he records his verse in the studio. - Cashmere

DIAMOND SUPPLY CO. x ESTEVAN ORIOL x CASSIE

So these three got together for a nice collection and here are the results...four styles, two colorways each.  They all came out pretty clean so enjoy and appreciate them.  You already know where to go to find them.