DRAKE f/ LIL WAYNE & TYGA - THE MOTTO (MUSIC VIDEO)

Drake ~ The Motto Featuring Lil Wayne & Tyga (Official Video) from OctobersVeryOwn on Vimeo.

The song everyone hates to love and the video everyone loves to hate...it wasn't a game changer (nor do I think I should be) but at least they went to the Bay to pay homage correctly. Mistah F.A.B., Droop-E and of course E-40 make an appearance.

DROOP-E : LIKE A TATTOO (MUSIC VIDEO)

From that BLVCK Diamond EP that Droop-E put out last year.  That project stays in rotation still...

40 GLOCC f/ E-40, SNOOP DOGG, TOO SHORT, XZIBIT & MORE - WELCOME TO CALIFORNIA (MUSIC VIDEO)

40 brings out some OG's to roll out the welcome mat for our side of the map.  Enjoy, plenty of cameos to see here too.

PROBLEM f/ E-40 & BAD LUCC - POTION (MUSIC DOWNLOAD)

New track from Problem featuring the homie Bad Lucc and the veteran E-40.  Enjoy.  Shouts to Matt from YSA for sending this over.

Potion f/ E-40 & Bad Lucc - Problem

PAID DUES 2011 RECAP via WONDERBOX STUDIOS (VIDEO)

Peep out this recap with a number of interviews with the acts on this dope bill, as well as some cool guests. Here words from Black Hippy, Bun B, Thurzday, Lil B, 9th Wonder, Opio and more.

E-40 x UNDRCRWN COLLAB + RELEASE EVENT

This is a sick collab for a true veteran in the game...stay tuned to UNDRCRWN or hit up TRUE in the Bay Area to not only get yours, but hit up the event this weekend.  Details for that, on the flyer.

DEVI DEV: E-40 INTERVIEW (VIDEO)

E-40 talks about his son, new artists and more with Devi Dev, here is the audio from the radio interview on Houston's 97.9 The Box.  Peep it out.

#GASISTOODAMNHIGH f/ KENDRICK LAMAR, LIL' B, E-40, KRONDON, MISTAH F.A.B. & MORE (VIDEO)

Ok it's not a song, but we're working on that right now lol.  As we all know, GAS is entirely too high right now.  So peep out as some of your favorite artists talk to The League of Young Voters about this community issue.  My boy DJ Willie Shakes from talks with Lil B, Kendrick Lamar, E-40, Krondon, Mistah F.A.B., Planet Asia and 9th Wonder.  Peep it out, pretty entertaining but informative clip.

E-40 F/ STRESSMATIC - MY LIL GRIMEY NIGGA (MUSIC VIDEO)

New E-40...don't forget the new double album drops on 3.29.

BASICALI at WINTER JAM 2011 + ALL DAY (MUSIC DOWNLOAD)

The homie Basicali has been grinding it out behind the scenes as we haven't heard too much from him until now.  Well he's here to let us know he'll be rocking out with some big name artists next weekend and to celebrate he's dropping his new single "All Day"...enjoy

All Day - Basicali

E-40 f/ SNOOP DOGG & RAY-J : SHE SMASHED THE HOMIE (MUSIC DOWNLOAD)

E-40 drops a track from his forthcoming double album Revenue Retrievin': Overtime Shift/Graveyard Shift.  This one is with Snoop and Ray J, and you should know the phrase of from Ray J.  Peep it, shouts to DubCNN.

She Smashed the Homie f/ Snoop Dogg & Ray-J : E-40

HAPPY BIRTHDAY: E-40

Probably one of the most underrated legends in the game...his contribution to hip hop and the slang of it is endless.  He also showed many the way of the independent hustle and has put money into franchises such as Fatburger.  In a real way playboy, let that marinate on ya membrane...oooooooooo.

SNOOP DOGG, E-40, OMARION & MORE TALK THE BOONDOCKS (VIDEO)

In honor of the The Boondocks: The Complete Third Season DVD release this week, some of today's super talented artists sit down to talk about their favorite moments and characters from The Boondocks. We have the entertaining footage that we'd love for you to post up!

The video features Snoop Dogg, Omarion, Jay Rock, E-40, Paul Wall, Far East Movement, Cali Swag District and David Banner speaking candidly about what makes them fans of Aaron McGruder's popular animated series, which includes Granddad's antics, Uncle Ruckus and their favorite celebrity cameos from Busta Rhymes and Mike Epps.

Check out the video below with embed code and description provided. I would love to coordinate something to post the video onto your publication today. The Boondocks: The Complete Third Season is now available for purchase on iTunes and Amazon.com!

Shouts to Cashmere.

E-40 x MR. PETER PARKER INTERVIEW (VIDEO)

Mr.Peter Parker talks with E40 about, who is jacking his slang and style in 2010, talks his independent grind coming up, talking about how the game has changed from the early 90's to today, how he got 50 cent on "bitch" and whats next.

JAY ROCK & KENDRICK LAMAR on the INDEPENDENT GRIND TOUR (VIDEO)

Here is some footage of Jay Rock on the road with the Independent Grind tour he's on with Tech N9ne. Up top is footage from Utah as Jay Rock points out his new Strange Music fam including Tech, as well as takes a timeout with E-40 and you get to see what Kendrick Lamar survives off of for the tour.  The video right above is a clip of Jay Rock and Kendrick in Milwaukee.  Enjoy...shouts to TDE for making a lot of moves this year, salute.

DROOP-E : BLVCK DIAMOND LIFE (MIXTAPE DOWNLOAD)

After hearing about the concept, knowing the people backing it and then seeing the video...I feel like this is a cool project to check out:

Acclaimed rapper/producer and son of legendary E-40, Droop-E, has mixed street with soul by sampling Sade classics to create a fresh, new sound for his latest mixtape:  BLVCK Diamond Life.  

Droop-E’s ability to create intricate rhymes, original concepts and, most importantly, go after his own artistic vision prove that he is a force to be reckoned with in the rap industry.Hailing from a family of rappers, Droop-E’s natural penchant for rapping and producing demonstrate that talent runs in his DNA. - Cashmere

Blvck Diamond Life - Droop-E

DROOP-E f. E-40: I'M LOADED (MUSIC DOWLOAD)

E-40’s son Droop-E is proving that talent runs in the family with the release of the latest single, “I’m Loaded.” The track features his father E-40 and samples the legendary Sade-- creating a melodic and original sound true to Droop-E’s own style.

The track is off of Droop-E’s upcoming mixtape BLVCK Diamond Life which is dedicated to all Sade samples. Droop-E may still be young, but his unique style of music and innovative concepts are already being labeled as “brilliant.” As a young talent dedicated to producing quality music, there’s no doubt that there is a bright future ahead for Droop-E. - Cashmere

I'm Loaded f. E-40 : Droop-E

DROOP-E f. E-40: I'M LOADED (MUSIC VIDEO)

Remember I showed you that Black Scale x Diamond Supply Co. collab tee...well here is a big reason for it:

Partnering up with popular streetwear brands, BLVCK SCVLE and Diamond Supply Co., famed Bay Area artist and producer (Turf Talk, Mac Mall, The Team, E-40, Yukmouth, Too $hort), Droop-E is gearing up to release BLVCK Diamond Life (Dropping 9/15), a mixtape that revolves around all Sade samples.  The collaboration mixtape will also be accompanied by a limited-edition T-Shirt (by BLVCK SCVLE and Diamond Supply Co.).  

For the first release off BLVCK Diamond Life, Droop-E has teamed up with Bay Area King ,E-40, for their newly released music video for "I'm Loaded."  Directed by Damon Jamal, the music video features Droop-E kickin' it at his favorite spots in the Bay and E-40, as he records his verse in the studio. - Cashmere

E-40 f. SNOOP DOGG, TOO SHORT & JAZZE PHA - CAN'T STOP THE BOSS (MUSIC VIDEO)

I showed you some behind the scenes of this while E-40 and Snoop discussed their liquor.  Well here is the official video that they were filming presented by Skee TV.  Enjoy.

SNOOP DOGG x E-40 x LANDY COGNAC (VIDEO)

Add another one to the list! Snoop Dogg and E-40 are giving Luda and T.I. a run for their money!  The fellas  recently signed with premium liquor company Landy Cognac to launch their own brand of alcohol!  As you know, both are heavy Cognac connoisseurs, so Landy comes nothing short of preeminent! 

Check out short clip below, of them publicly announcing (for the first time) their partnership with Landy while on the set of E-40's music video shoot for "Can't Stop The Boss" featuring Snoop Dogg and Jazze Pha. - Cashmere Agency