Wednesday, December 16, 2009

UNDRCRWN - WINTER HEAT COLLECTION



Some dope sweatshirts...description below via Miss Cruz:


As the experts in basketball lifestyle- UNDRCRWN is known for mixing humor, music, fashion and collegiate style into all of our garments. This Holiday Season we decided to focus on winter wardrobe staples- Hoodies & Crews.  The "Winter Heat" collection highlights the timeless quality that UNDRCRWN represents. 

We've incorporated big splashes of color, rich cotton fabrics and hand drawn graphics throughout the apparel range. 
Key Pieces include:
  • Astrodunk Crew- We first introduced this design in Fall '09. After an overwhelming demand to bring it back- we've created 4 brand new colorways for the Holiday Season.  [Web Exclusive]
  • Bottle Popper Crew- The graphics feature the vintage look & feel of a knit sweater. Are you wondering who the bear is? Thats our brand mascot, Stansbury. This is his first appearance since his retirement last holiday. (He wasn't too keen on being left out of last year's Holiday campaign). Stansbury embodies the true spirit of a champion with his fitted cap, trophy and basketball net.
  • Pick & Roll Hoodie- While some of you may know this as a common basketball term, the graphics were inspired by 70's hoop legends who created bold fashion statements with their large afro's. This sweatshirt is the followup to our initial Pick & Roll tee from Fall '09. [Web Exclusive]
  • Can I Live & Dope Boy Fresh Sweaters- Both are heavily inspired by one of BK's most famous rappers and his lyrics. The Can I Live design is a followup to our Summer '09 "M.V.Penny" release and features hand drawn muppet graphics by UNDRCRWN.
The "Winter Heat" collection hits stores this afternoon. Make sure to check www.UNDRCRWN.com or ask your local retailer for more info.



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