PAC DIV - THE DIV RELEASE PARTY (PHOTO RECAP)

Last night I went to support some long time family that you've seen on this site from the beginning.  My fam Mibbs, Like and BeYoung or collectively as you know them Pac Div dropped their debut album The Div independently and as expected we celebrated.  A who's who of local hip hop came out to support, from Tiron, Ayomari, Dom Kennedy, Chris Focus, Lite aka Coolroy, Basik of Bleu Collar, Overdoz, El Prez, Thr33zy McFly and more came out.  Fashion trendsetters Mega of Black Scale and Nick Diamond of Diamond Supply Co. were there, DJ Spintelect as well as close friends and family of Pac Div.  It was a great time and I snapped a few pics to give you a peek.  Don't forget you can grab The DIV right here.

COOLROY & CIRE - 4 MINUTE SESSIONS (VIDEO)

4MinuteSessions - Coolroy & Cire from Lite Coolroy on Vimeo.

Want to see what Coolroy aka Lite and Cire have been up to recently?  Well here's a glimpse into one of their studio sessions as they work on a beat with Bei Major.  Peep it out.

COOLROY - WE ALL TRY FREESTYLE (MUSIC DOWNLOAD)

Definitely missed this drop...the homie Coolroy (or Lite) dropped this recently.  A nice lil doozy over the Frank Ocean track you should all know of.  And when you get a second just tell him congratulations, he'll know why.

We All Try (Freestyle) - Coolroy aka Lite

ICON x LITE x EL PREZ x CURTISS KING at ON THE ROX LIVE

Some good hip hop with some talented individuals I know.  So go swag yourself outself and check out the homies do their thing at On the Rox (right above the ROXY).  Oh yeah and it's free...

LITE aka COOLROY - CHARLIE (MIXTAPE DOWNLOAD)

So the homie Lite aka Coolroy mentioned this to me awhile back and now it's here, his mixtape Charlie.  You have seen the trailers by now so you should already know it's here for you.  With features from H.O.P.E., Tunji and Jhene Aiko you can expect some good music.  Not that Coolroy needs any one else's help to shine on production from Roosevelt, TaeBeast and LIke (of Pac Div) to name a few...so go ahead and download now.  Sidenote...featured on DJ Booth as well.

Charlie - Lite aka Coolroy

TONE P f/ COOLROY - SOMETIMES LOVE (MUSIC VIDEO)

Sometimes Love - Tone P ft. Coolroy *Official Music Video* from Trescher Chambers on Vimeo.

And here we are with the World Premiere of Sometimes Love by Tone P featuring the good man Lite aka Coolroy.  The song is dope and I know Tha Vision worked hard to create some intense visuals to complement the track.  Check it out and enjoy.  Some smooth R&B with a hip hop twist for ya'll...

LITE aka COOLROY - CHARLIE (PREVIEW #1)

A little hint as to what Lite aka Coolroy is working on, in visual format.

TONE P f/ COOLROY aka LITE - SOMETIMES (TRAILER)

Sometimes - Tone P featuring Coolroy *Official Trailer* from Trescher Chambers on Vimeo.

From the upcoming video for this song...directed by Tha Vision, the man responsible for one of my favorite videos of 2010: Golden by Lite aka Coolroy.  Peep this and expect something dope for the actual music video...this trailer is fly as hell by the way.

LITE aka COOLROY - MY BROTHER'S KEEPER (MUSIC DOWNLOAD)

A couple days after his birthday, Lite aka Coolroy lets loose some new music.  Produced by Esta, enjoy and spread the wealth.

My Brother's Keeper - Lite

SUNDAY: SKEME x OVERDOZ x LITE "LIVE" at ZANZIBAR

Skeme who not only will drop Pistols and Palm Trees today but will leave for CMJ today...will be back just in time to rock out live with Overdoz and Lite right over in Santa Monica.  Should be an energetic performance so make sure to check it out.

INTRODUCING TONE P

I've heard of the dude as he was featured on Shawn Chrystopher's "The Audition", on two songs.  In the last few days however I've had about 5 people ask me about him and I see a track that was on The Audition has been redone with Lite aka Coolroy spitting.  You can get that below.  The video above is Tone P in the studio and you can get an idea of his sound in it.  Yes there are a lot of emcees from Los Angeles but there are some vocalists out here that deserve some shine as well.  Expect more music from him here in the future.

Sometimes Love f. Lite aka Coolroy - Tone P

LITE x KIMMY KAMISH PHOTOSHOOT for AGL BRAND

Local emcee Lite and Miss California model Kimmy Kammish are the faces for AGL Brand.  Lite has posted some pics over at his spot.  So check it out ASAP.   Don't forget that "Out to Lunch" is always available.

FAT BEATS LA IN-STORE EVENT (SUNDAY) - L.A. UPRISING (PHOTO RECAP)

A handful of photos from the In-Store I put together with Next-N-Line Ent. at Fat Beats LA on Melrose this past Sunday.  It was a packed house as folks from all over came to see El Prez with the TreeHouseClub (DNEZ, Chris Focus), Skeme and the SOX Fam (Lite, Cire), Language Artz (Picaso, Raven Sorvino, Thr33zy McFly, A.T.), Curtiss King, ICON, Radio, Stix and H.O.P.E. rock live.  It was a dope show to help shut down Fat Beats with a bang.  The rest of the photos are right here.  Big shout out to DJ Printz Paul for holding down 90% of the music too.

FOR MY CITY PHOTO RECAP 2 via EAZEE STREET

Finally I have up the photos I took at the "For My City" Charity Concert that went down two weeks ago in Watts.  Stix had the idea to get some local talent to come out and perform for the kids and get them some free stuff before they went back to school.  With clothes, basketballs, and backpacks from folks like Matt Barnes, Tyrese and other charities.  The kids had a Game Lounge with PS3, XBox and a Wii.  Performances by Stix, TreeHouseClub, SOX Family, Halla, The Rej3ctz, Rosevelt and many more kept the energy going onstage and the children and their families enjoyed every minute of it.  It was good to be a part of that event and give back to the community, especially underprivileged children.  Expect to see more such outreach from Stix and I.  If you want to see all the photos just go here.